Wednesday, August 27, 2008

Argument ad Populam

One of the easiest ways to get Jacked is to fall for The Argument from Popularity.

"Ninetynine out of a hundred thugs bust dey ill rhymes on an Avalon Mic Pre, yo, so you know its be da KRUNK."

"Almost all emo-weenies have a baritone guitar, so baritone is the best!"

"no one has ever heard of your product, so it must suck."

Sound familiar? The very idea that the popularity of something is a direct reflection of its quality. Could it have more to do with Ad Money? Nah, couldn't be...

By this same argument, Brittney Spears is better than Black Sabbath, because Brittney sold more albums

If you buy that, I have some prime real estate in the Phoenix Housing Bubble for you.

An extremely parasitic parallel to this is when you hear "industry standard" used to describe a product that no standards organization exists to bestow such a title upon it. When a sales weasel is fast and loose with the term "industry standard" you may be a mark for someone thinking you an easy target to play fast and loose with your wallet.

Judge any purchase on its intrinsic quality, rather than its popularity and you won't get Jacked.

1 comment:

Recording Review said...

Dude, I 100% agree. In fact, our views on this topic are so close and our writing style so similar that I could have wrote this exact article.

There is a badass book called The Pyschology Of Influence that sums up pretty much all the views you've got here. It's a fun read and shows just how easily we all get exploited.

These stereotypes, such as the Avalon, are their despite their audio properties...not because of them.